Formerly in a freelance capacity, I provided creative, tailored PR and marketing strategy, consultancy and training. No longer taking clients.
Previous clients include NHS Greater Glasgow and Clyde, Les Fugitives, CB Editions, Calisi Press, Freight Books, Oxfam Books, Summerhall Historical Fiction Festival and Picture Hooks.
Drawing on a wealth of experience, I take responsibility for producing creative multi-faceted campaigns across traditional and digital media, digital media content creation and copywriting, and building press and promotional relationships. The majority of my clients come from a background of arts, publishing, or other creative industries. Having a targeted, analytical approach as well as a creative one is key; each stage of my digital marketing strategy is linked to a tangible, easy to understand aim. Case studies are available upon request.
With a specialism in literary fiction and translated literature, I’ve delivered effective PR campaigns to mainstream and niche press for numerous clients.
Social Media Workshops:
I provided introductory workshops on social media. Depending upon the requirements of the client, these cover campaign strategy development, boosting the hard skills behind content creation such as copywriting and data analysis and/or making the most of social media analytics for clients looking to extend digital reach and audience engagement across a variety of social networking platforms, digital media, and online communities.
For clients unfamiliar with social media I provided tailored introductory tutorials for individuals or teams, ranging from the technical basics of social media to taking next steps. If required, I establish and/or personally manage social media outlets for a temporary period before handing over, and provide ongoing monitoring and assistance. For those who already have a basic familiarity and existing output, I endeavour to clarify aims and develop target audience, and guide the planning of appropriate and manageable digital strategy.
Social Media Maintenance and Content Creation:
Formerly provided maintenance of social media platforms and production of content and copy.